Tired of websites making money from your data?

Your searches. $$$ Searches can include travel, cars, health questions, mortgages, weather, recipes, hotels and shopping.
Your interests. $,$$$ Your interests can include yoga, gardening, guitar, investing, renovation, travel, hockey and photography.
Your purchases. $$,$$$ Purchases can include groceries, shoes, appliances, tickets, computers, camping gear and glasses.
Your photos. $$$,$$$ Photos can capture children, family, pets, weddings, vacations, cars and everyday life.
Your contacts. $,$$$,$$$ Contacts include family, friends and the people and professionals you rely on.
Your location. $$,$$$,$$$ Location information can show home, work, stores, medical visits, the gym, airports and travel.
Your behaviour. $$$,$$$,$$$ Online behaviour includes what you click, watch, skip, return to and when you shop.
Your information. $,$$$,$$$,$$$ Your everyday information includes appointments, bills, leases, family contacts, insurance, loans, warranties and mortgages.

They put it to work for them.

What do you get?

  • A screen to look at.
  • More targeted ads.
  • Maybe a few “helpful” suggestions.
Not exactly
a fair trade.
Illustration of targeted advertising
1
Your informationThe information you use to manage your life.
✓
Your controlYou decide what happens with it.
↔
Brokered by youNothing moves simply because someone else wants it.
★
Working for youYour information should create value for you, too.